The Flipkart PLA Product Report.
You want to know which products the budget is actually going to, and whether one failing product is most of the account.
What the file contains.
Advertising performance per advertised product rather than per campaign or keyword — spend, views, clicks, orders and revenue attributed to each listing.
This is the level at which Flipkart advertising meets Flipkart margin, and the two do not otherwise meet anywhere. Commission is set by category, the fixed fee steps with price, and shipping is charged on billable weight, so what a product can afford to spend on advertising is a property of that product and nothing else.
It also catches the case campaign reporting hides: a listing advertised across several campaigns, where each campaign looks acceptable and the product's combined spend is well past what its margin supports.
Run the settlement calculator on a product first and you have its contribution margin, which is also the advertising cost of sale at which an extra order earns nothing. Read this report against that figure rather than against an account-wide target, and the decision about which listings to keep advertising stops being a matter of taste.
What it can tell you.
- Which listings the advertising budget actually goes to
- Which products return enough to justify what they cost to advertise
- Which listings appear in multiple campaigns and at what combined spend
How to export it.
- 01Login to Flipkart Seller Hub
- 02Navigate to Ads
- 03Click Reports
- 04Open the Other Reports tab
- 05Under Ad Product, select PLA
- 06Under Report Type, select Consolidated FSN Report
- 07Select your required Date Range
- 08Click Download
- 09Upload the downloaded CSV file here.
You end up with a CSV file.
PLA Products
Which of your Flipkart products the budget is actually going to, and whether that is the right one. Reports concentration alongside the ranking, because a ranked list shows a failing product as one row rather than as most of the account.
- Spend by Product
- Budget Concentration
- Under-performing FSNs
- Product ROI
The file is parsed in your browser. Report rows never reach our servers.
Reports to pull alongside it.
- Flipkart PLA Campaign ReportThe only Flipkart PLA report naming both the product an ad was for and the product actually bought. Finds ads that mostly sell something else, products selling on another product's budget, and whether each campaign is bid on ROI or on cost per click.
- Flipkart PLA Search Term ReportFlipkart PLA search terms rolled up to the query. Finds the terms your own campaigns bid against each other on, the spend that returned nothing, and the searches Flipkart splits across capitalisations — which hides most of what a term really costs.
- Flipkart Earn More ReportOpportunity analysis and listing-optimization insights from your Earn More export.