Fifty-three live tools. Pick the one that matches the report you have.
Calculators stay free forever — settlement math + budget forecasting that pays for itself. Dashboards turn the rest of your exports into the answer you were about to build manually. Grouped by ops side and ads side.
Ops side.
Settlement, returns, listing health — everything between order placed and money in the bank. 14 live.
- 01 — AMAZON · FREE TOOLALWAYS FREE
Amazon Settlement Calculator
Predict your Amazon payout per order — referral + FBA + closing + storage + ads + returns. India + US.
Open Amazon Settlement - 02 — FLIPKART · FREE TOOLALWAYS FREE
Flipkart Settlement Calculator
Predict net settlement per order — commission, fixed fee, shipping, collection, GST.
Open Flipkart Settlement - 03 — AGNOSTIC · FREE TOOLALWAYS FREE
Ecommerce Margin Calculator
Net margin on any order or any month — COGS, marketplace fees, shipping, ads and returns against revenue.
Open Margin Calculator - 04 — AMAZON · DASHBOARD
Amazon Business (By ASIN)
Sessions, conversion, featured offer %, ABC class, opportunity score per ASIN. The seller's daily diagnostic.
Open Business (By ASIN) - 05 — AMAZON · DASHBOARD
Amazon Business (By Date)
Daily business performance, traffic, conversion & B2B insights from the Sales and Traffic by Date export — with a 7-sheet Excel analytics workbook.
Open Business (By Date) - 06 — AMAZON · DASHBOARD
Geography Insights (All Orders)
Zone, state, and city performance from your All Orders report — where your sales actually come from.
Open Geography - 07 — AMAZON · DASHBOARD
Geography Comparison Insights (2× All Orders)
Compare two Amazon order reports month over month — new/lost cities, growth, rank movement, 10-sheet Excel.
Open Geo Comparison - 08 — FLIPKART · DASHBOARD
Flipkart Earn More
Opportunity analysis and listing-optimization insights from your Earn More export.
Open Earn More - 09 — FLIPKART · DASHBOARD
Flipkart Return Report (Fulfilment Report)
Operational return analytics from the Flipkart Fulfilment Return Report — lifecycle, SLA & tech-visit breaches, reverse logistics, product verification, condition, 11-sheet Excel.
Open Fulfilment Returns - 10 — FLIPKART · DASHBOARD
Flipkart Profit & Loss Report
Every month's Flipkart P&L side by side — gross sales down to bank settlement, what fees and returns really cost per item, and which SKUs earn their place. Takes several monthly exports at once.
Open Profit & Loss - 11 — FLIPKART · DASHBOARD
Flipkart Orders Report
Fulfilment performance from the Flipkart Orders Report — dispatch speed, and SLA breaches split between the ones you caused and the ones the courier did. Plus returns, couriers and per-SKU operations.
Open Order Insights - 12 — FLIPKART · DASHBOARD
Order Comparison (2× Orders Report)
Compare two Flipkart Orders Reports month over month — SKUs gained and lost, return-rate movement in points, courier breach rates, and whether dispatch held up.
Open Order Comparison - 13 — NYKAA · DASHBOARD
Nykaa Sales Report
Daily sales analytics from the Nykaa Sales Report — the MRP → display → checkout price ladder, SKU and category mix, and the Nykaa Beauty / Nykaa Man storefront split.
Open Nykaa Sales - 14 — MYNTRA · DASHBOARD
Myntra Sales Report
Style-level sales from the Myntra weekly Sales Report: ABC classes, cancellations, discounts, size mix and an India map. Style ID is the parent; SKU sizes nest inside.
Open Myntra Sales
Ads side.
Budget, search terms, PPC audit, n-grams, cannibalization, negative keywords — everything between rupee spent and order won. 39 live.
- 01 — AMAZON · FREE TOOLNO LOGIN
Amazon Budget Planner
Plan ACOS, TACOS, and ad budget against your revenue target. SP/SB/SD allocation modelled.
Open Budget Planner - 02 — AMAZON · FREE TOOLALWAYS FREE
Amazon ACOS Calculator
Ad spend against ad revenue, with the break-even ACOS that says whether that number is good.
Open ACOS Calculator - 03 — AMAZON · FREE TOOLALWAYS FREE
Amazon TACoS Calculator
Ad spend against TOTAL revenue — the number that shows whether ads are carrying the business.
Open TACoS Calculator - 04 — AMAZON · FREE TOOLALWAYS FREE
Amazon ROAS Calculator
Return on ad spend as a multiple, converted to the ACOS it corresponds to and checked against break-even.
Open ROAS Calculator - 05 — AMAZON · FREE TOOLALWAYS FREE
Break-Even ACOS Calculator
The ACOS at which an extra sale earns nothing — from selling price, product cost, fees and shipping.
Open Break-Even ACOS - 06 — AMAZON · DASHBOARD
SP Search Term Report
Winners, wasted spend, harvest opportunities, match-type splits — from your Amazon Search Term Report.
Open Search Terms - 07 — AMAZON · DASHBOARD
Amazon PPC Audit
Agency-grade PPC audit report from a single search-term export — wasted spend, harvests, scale targets.
Open PPC Audit - 08 — AMAZON · DASHBOARD
Weekly PPC Report
Join your Advertised Product report with your Business Report per SKU — ACOS + TACOS side by side, hero products, alerts.
Open Weekly PPC - 09 — AMAZON · DASHBOARD
N-gram Analysis
Break your search terms into 1/2/3-word fragments to find hidden converters and waste patterns.
Open N-gram - 10 — AMAZON · DASHBOARD
Cannibalization Detector
Find search terms bought from more than one campaign. Now a tab inside Keyword Harvesting.
Open Cannibalization - 11 — AMAZON · DASHBOARD
Negative Keyword Recommender
Recommend negatives from underperforming search terms. Now a tab inside Keyword Harvesting.
Open Negative Keywords - 12 — AMAZON · DASHBOARD
SP Placement Report
ACoS by placement from your Placement report, with a bid modifier per campaign type from the B6 table. Surfaces the placements that spend and return nothing — the ones Amazon leaves blank.
Open Placement - 13 — AMAZON · DASHBOARD
SP Targeting Report
Every keyword and product target you bid on, with a call on each: raise, reduce, cut or leave. Shows the targets that took no clicks at all — the ones the Search Term Report cannot list — and where a converting target is barely reaching the top of search.
Open SP Targeting - 14 — AMAZON · DASHBOARD
SP Advertised Product Report
Your Advertised Product report rolled up per ASIN instead of per campaign row. Separates the ACoS Amazon reports from the ACoS on the product actually advertised — a product can pass on the first and lose money on the second.
Open SP Products - 15 — AMAZON · DASHBOARD
SB Keyword Report
Your Sponsored Brands keywords, judged on what SB is actually for. Shows the share of each keyword's sales that came from customers new to the brand, and flags video creative that loses viewers before the end.
Open SB Keywords - 16 — AMAZON · DASHBOARD
SB Campaign Report
The only report that prices the upper funnel: what a branded search, a new-to-brand page view and an add to cart each cost. Also sets Amazon's 14-day sales against its long-term figure, which rescues campaigns the reported number would condemn.
Open SB Campaigns - 17 — AMAZON · DASHBOARD
SP Search Term Impression Share Report
The only report that measures what you did NOT get. Your rank against other advertisers on each search term, and what share of its impressions you won — so a term you rank first on and barely show for stops looking like a success.
Open SP Share - 18 — AMAZON · DASHBOARD
SB Search Term Impression Share Report
The Sponsored Brands view of what you did not get: your rank against other advertisers on each search term, and the share of its impressions you won. Attributed over 14 days, so it is not directly comparable with the Sponsored Products figure.
Open SB Share - 19 — AMAZON · DASHBOARD
SB Attributed Purchases Report
The only Amazon report that names the product people actually bought, rather than the one you advertised. It finds products selling off the back of ads for something else — including ones you have never advertised at all, which no other report can show you.
Open SB Purchases - 20 — AMAZON · DASHBOARD
SB Category Benchmark Report
The only report that shows what your competitors are achieving: your CTR, ACoS and ROAS against the top, median and bottom quartiles of advertisers in each of your categories. Handles Amazon's reversed ACoS quartile columns, which invert the answer if read in file order.
Open SB Benchmark - 21 — AMAZON · DASHBOARD
SP Campaign Report
The only Amazon export carrying last year's impressions, clicks and spend beside this year's — so it can say whether a campaign is getting better, not just what it cost. Handles Amazon writing a last-year CPC of zero into campaigns that did not exist last year.
Open SP Campaigns - 22 — AMAZON · DASHBOARD
SD Campaign Report
Sponsored Display is the only Amazon programme that credits a sale to an impression nobody clicked, so its headline ACoS is not comparable with Sponsored Products. This separates click-attributed from view-attributed sales and judges on the click figure. Reads both grains Amazon serves the report at.
Open SD Campaigns - 23 — AMAZON · DASHBOARD
Keyword Harvesting
Harvesting from your Search Term Report: converting terms scored and walked up the Auto → Broad → Phrase → Exact ladder, priced at 80% of their own CPC, with an Amazon bulk file you approve line by line.
Open Harvesting - 24 — AMAZON · DASHBOARD
Budget Allocation Audit
Audit campaign budgets against the playbook's seven-tier framework: allocation share per tier, profitable campaigns hitting their cap, and idle budget worth reallocating. Complements the forward-looking Budget Planner.
Open Budget Audit - 25 — AMAZON · DASHBOARD
PPC Troubleshooting
Pick the symptom, get the playbook's diagnostic path: the first step to run before any fix, the likely causes in priority order, and the fix sequence. Add your reports and the first step runs against your own numbers.
Open Troubleshooting - 26 — AMAZON · DASHBOARD
Optimization SOP
The playbook's weekly and monthly routines as working checklists — Monday search terms, Wednesday bids, Friday KPIs, plus the ten monthly steps — each linked to the tool that does it. Ticks clear when the period rolls over.
Open SOP - 27 — AMAZON · DASHBOARD
Ads Cheat Sheet
Amazon Ads formulas, thresholds and the placement, budget and bid tables the other modules run on — each with the mistake it invites. No upload needed.
Open Cheat Sheet - 28 — FLIPKART · DASHBOARD
PLA Search Terms
Flipkart PLA search terms rolled up to the query. Finds the terms your own campaigns bid against each other on, the spend that returned nothing, and the searches Flipkart splits across capitalisations — which hides most of what a term really costs.
Open PLA Search Terms - 29 — FLIPKART · DASHBOARD
PLA Campaign Orders
The only Flipkart PLA report naming both the product an ad was for and the product actually bought. Finds ads that mostly sell something else, products selling on another product's budget, and whether each campaign is bid on ROI or on cost per click.
Open PLA Orders - 30 — FLIPKART · DASHBOARD
PLA Placements
Ranks where your Flipkart ads appear by what each spot actually returned — from your own file rather than a rule of thumb, because which placement earns differs completely between accounts. Finds placements returning nothing, and those returning less than they cost.
Open PLA Placements - 31 — FLIPKART · DASHBOARD
PLA Products
Which of your Flipkart products the budget is actually going to, and whether that is the right one. Reports concentration alongside the ranking, because a ranked list shows a failing product as one row rather than as most of the account.
Open PLA Products - 32 — AMAZON · DASHBOARD
SB Campaign Placement Report
What each Sponsored Brands placement builds rather than what it sells: the price of a customer new to your brand, branded searches, and where video is actually watched. Reads the columns the SP Placement Report module leaves behind — on one real account two placements sat a point apart on ACoS while one bought new customers $2.46 cheaper.
Open SB Placements - 33 — AMAZON · DASHBOARD
Invalid Traffic
Which campaigns attract more invalid clicks and impressions than the rest of your account, judged against your own rate rather than a fixed threshold. Reads both the Sponsored Brands and Sponsored Products exports. You were not billed for any of this traffic and the module says so first.
Open Invalid Traffic - 34 — FLIPKART · DASHBOARD
PLA Keywords
Which of your Flipkart keywords earn their spend, and whether a whole match type is taking money and returning none — one switch to flip rather than a keyword-by-keyword prune. Carries both of Flipkart's ROI figures, because a keyword can look fine blended while selling none of the product it was bid for.
Open PLA Keywords - 35 — MYNTRA · DASHBOARD
Search Term Report
Myntra searches rolled up to the term. Finds the spend that bought no units at all — 57% of the budget on the account this was built against — the searches worth bidding on directly, and what your own brand name earns against everything else.
Open Myntra Search Terms - 36 — MYNTRA · DASHBOARD
Keyword Report
Myntra keywords with the match type kept as a dimension rather than averaged away. Finds the words bid in both exact and phrase — 78% of keyword spend on the account this was built against — and which side actually wins each one, since the tier average points the other way.
Open Myntra Keywords - 37 — MYNTRA · DASHBOARD
Product Report
Which Myntra products the ad budget went to, split by whether the campaign behind it is still running. On the account this was built against only 32% of spend was still steerable, and that half returned 2.92 against 4.18 for the campaigns that had ended — so the blended figure flattered the present.
Open Myntra Products - 38 — MYNTRA · DASHBOARD
Placement Report
Where your Myntra budget went, and whether base, peak and non-peak behave the same way in each placement. On the account this was built against they did not — peak was the best daypart at Top of Search and the worst at Rest of Search, which held 57% of the spend.
Open Myntra Placements - 39 — MYNTRA · DASHBOARD
Daily Report
The Myntra month read in order, weighted by spend rather than averaged over days. On the account this was built against ten days carried half the budget and returned 3.25 while the other nineteen returned 4.37 — the money went out on the worse days, which no monthly average can show.
Open Myntra Daily
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