The Flipkart PLA Campaign Report.
You want to know which ads sell something other than the product they were for, and whether a campaign bids on ROI or on cost per click.
What the file contains.
Campaign-level advertising performance: views, clicks, spend, orders and attributed revenue, with the campaign's targeting configuration alongside.
The configuration is the part worth understanding first, because Flipkart runs two campaign types that this file reports identically. An ROI campaign carries a return target; a CPC campaign carries a cost-per-click bid and no target at all. The Expected ROI column is blank on the second kind — blank, not zero — and reading blank as a missed target produces the wrong conclusion on every CPC campaign you have.
On ROI campaigns the target sits on the ad group rather than the campaign, so it can appear absent at campaign level even when one is set. This is the single most common source of confusion in Flipkart advertising reporting.
What it can tell you.
- Which campaigns are ROI-targeted and which are running on CPC
- How spend is allocated across campaigns and what it returned
- Which campaigns are hitting their ROI target and which are not
- Whether the account's blended return is carried by a few campaigns
Columns worth understanding.
- Expected ROI
- The return target on an ROI campaign. Blank means a CPC campaign, which has no target by design.
- AdGroup CPC
- On ROI campaigns the effective target lives at ad-group level, which is why campaign-level configuration can look incomplete.
How to export it.
- 01Login to Flipkart Seller Hub
- 02Navigate to Ads
- 03Click Reports
- 04Open the Other Reports tab
- 05Under Ad Product, select PLA
- 06Under Report Type, select Campaign Order Report
- 07Select your required Date Range
- 08Click Download
- 09Upload the downloaded CSV file here.
You end up with a CSV file.
PLA Campaign Orders
The only Flipkart PLA report naming both the product an ad was for and the product actually bought. Finds ads that mostly sell something else, products selling on another product's budget, and whether each campaign is bid on ROI or on cost per click.
- Advertised vs Bought Product
- Halo Sales
- ROI vs CPC Campaign Detection
- Order-level Attribution
The file is parsed in your browser. Report rows never reach our servers.
Reports to pull alongside it.
- Flipkart PLA Search Term ReportFlipkart PLA search terms rolled up to the query. Finds the terms your own campaigns bid against each other on, the spend that returned nothing, and the searches Flipkart splits across capitalisations — which hides most of what a term really costs.
- Flipkart PLA Product ReportWhich of your Flipkart products the budget is actually going to, and whether that is the right one. Reports concentration alongside the ranking, because a ranked list shows a failing product as one row rather than as most of the account.
- Flipkart PLA Placement ReportRanks where your Flipkart ads appear by what each spot actually returned — from your own file rather than a rule of thumb, because which placement earns differs completely between accounts. Finds placements returning nothing, and those returning less than they cost.