The Flipkart PLA Placement Report.
You want to know which Flipkart placements earn their spend, from your own file — it differs completely between accounts.
What the file contains.
Advertising performance split by where the ad appeared — search results, browse pages and product detail pages behave differently enough that a single bid across them is a compromise.
The pattern is usually familiar from Amazon: search placements cost more and convert better, product-page placements cost less and convert worse, and browse sits between them. What is worth checking rather than assuming is whether that holds for your category, because on Flipkart it often does not.
Fashion and lifestyle categories in particular behave differently, because a large share of Flipkart browsing starts from a category page rather than a search box. A placement mix carried over from an Amazon account is a reasonable starting hypothesis and a poor final answer, and this is the file that settles it.
What it can tell you.
- Which placements convert well enough to justify their cost
- Where budget is going that returns very little
- Whether a campaign's blended performance is hiding one weak placement
How to export it.
- 01Login to Flipkart Seller Hub
- 02Navigate to Ads
- 03Click Reports
- 04Open the Other Reports tab
- 05Under Ad Product, select PLA
- 06Under Report Type, select Placement Performance Report
- 07Select your required Date Range
- 08Click Download
- 09Upload the downloaded CSV file here.
You end up with a CSV file.
PLA Placements
Ranks where your Flipkart ads appear by what each spot actually returned — from your own file rather than a rule of thumb, because which placement earns differs completely between accounts. Finds placements returning nothing, and those returning less than they cost.
- Placement Ranking by Return
- Zero-return Placements
- Spend Concentration
- Placement ROI
The file is parsed in your browser. Report rows never reach our servers.
Reports to pull alongside it.
- Flipkart PLA Campaign ReportThe only Flipkart PLA report naming both the product an ad was for and the product actually bought. Finds ads that mostly sell something else, products selling on another product's budget, and whether each campaign is bid on ROI or on cost per click.
- Flipkart PLA Search Term ReportFlipkart PLA search terms rolled up to the query. Finds the terms your own campaigns bid against each other on, the spend that returned nothing, and the searches Flipkart splits across capitalisations — which hides most of what a term really costs.