The Myntra Sales Report.
You want style-level truth from the weekly Myntra file — which styles sell, what cancellations and discounts are costing, and whether a size run is broken.
What the file contains.
Style-level sales for the period — units, revenue, cancellations, returns and the discount actually applied, per style rather than per SKU. Myntra thinks in styles and sizes where Amazon and Flipkart think in ASINs and SKUs, and the report follows that model.
The discount column is the one that changes conclusions. Myntra's platform-funded and seller-funded discounts are not the same money, and a style that looks like a strong seller at list price can be a marginal one after the discount it actually sold at.
Cancellations sit alongside returns and behave differently: a cancellation costs you the fulfilment work but not the goods, a return costs both plus reverse logistics. Blending them understates the cost of one and overstates the other.
What it can tell you.
- Which styles carry the revenue, and at what realised discount
- How cancellations and returns differ by style
- Which styles sell well only when discounted
- Where revenue is concentrated across the catalogue
Columns worth understanding.
- Discount
- The discount actually applied at sale. Platform-funded and seller-funded portions are not the same cost to you.
How to export it.
- 01Login to the Myntra Partner Portal
- 02Navigate to Reports
- 03Click Operational Reports
- 04Under Store, select Myntra
- 05Select your Partner Type
- 06Under Report, select the Sales Report
- 07Select your required Date Range
- 08Click Generate Report
- 09The report is generated on request — download it once it is ready.
- 10Repeat for other weeks if you want trends: this module reads several at once.
- 11Upload the downloaded CSV/XLSX file here, exactly as Myntra exports it — opening it in Excel first can mangle the timestamps, and the module will tell you if it finds that.
You end up with a CSV / XLSX file.
Myntra Sales Report
Style-level sales from the Myntra weekly Sales Report: ABC classes, cancellations, discounts, size mix and an India map. Style ID is the parent; SKU sizes nest inside.
- Style-level Sales
- ABC Classes
- Cancellations
- Discounts & Coupons
- Size Mix
- Weekly Trends
The file is parsed in your browser. Report rows never reach our servers.
Reports to pull alongside it.
- Myntra Ads Search Term ReportMyntra searches rolled up to the term. Finds the spend that bought no units at all — 57% of the budget on the account this was built against — the searches worth bidding on directly, and what your own brand name earns against everything else.
- Myntra Ads Product ReportWhich Myntra products the ad budget went to, split by whether the campaign behind it is still running. On the account this was built against only 32% of spend was still steerable, and that half returned 2.92 against 4.18 for the campaigns that had ended — so the blended figure flattered the present.