The Myntra Ads Product Report.
You want spend split by whether the campaign behind it is still running — the blended figure flatters the present.
What the file contains.
Advertising performance per advertised style rather than per keyword or campaign — spend, views, clicks, orders and revenue attributed to each listing.
This is where Myntra advertising meets Myntra margin, and on a fashion marketplace that meeting is more fraught than elsewhere. The discount a style actually sold at, its return rate, and its advertising cost all land on the same unit, and a style can look like a strong performer on revenue while losing money once all three are counted.
Returns matter more here than in any other advertising report in this library. Apparel return rates routinely run between a fifth and a quarter, and a returned order loses the outbound cost, the reverse logistics and the advertising that won the sale. A product-level ACOS that looks comfortable at 20% is not comfortable when a quarter of those orders come back.
Read it against the Sales Report rather than alone: one gives you the advertising cost per style, the other gives you the realised discount and the return rate for the same style.
What it can tell you.
- Which styles the advertising budget is actually going to
- Which styles return enough to justify what they cost to advertise
- Which advertised styles have return rates that erase their margin
- Where advertising spend is concentrated across the catalogue
How to export it.
- 01Login to advertising.myntra.com
- 02Navigate to Reports
- 03Click Additional Reports
- 04Under Ads Product, select PLA Ads
- 05Under Report Type, select Product Report
- 06Select your required Date Range
- 07Click Generate Report
- 08The report is generated on request — download it once it is ready.
- 09Upload the downloaded CSV file here.
You end up with a CSV file.
Where reading it goes wrong.
- 01
Reading product ACOS without the return rate
In apparel a fifth to a quarter of orders come back. Advertising cost is charged on the order; contribution is only earned on the ones that stick, so the effective ACOS on kept orders is materially higher than the report shows.
Product Report
Which Myntra products the ad budget went to, split by whether the campaign behind it is still running. On the account this was built against only 32% of spend was still steerable, and that half returned 2.92 against 4.18 for the campaigns that had ended — so the blended figure flattered the present.
- Spend by Product
- Live vs Ended Campaigns
- Steerable Spend
- Product ROI
The file is parsed in your browser. Report rows never reach our servers.
Reports to pull alongside it.
- Myntra Sales ReportStyle-level sales from the Myntra weekly Sales Report: ABC classes, cancellations, discounts, size mix and an India map. Style ID is the parent; SKU sizes nest inside.
- Myntra Ads Search Term ReportMyntra searches rolled up to the term. Finds the spend that bought no units at all — 57% of the budget on the account this was built against — the searches worth bidding on directly, and what your own brand name earns against everything else.
- Myntra Ads Keyword ReportMyntra keywords with the match type kept as a dimension rather than averaged away. Finds the words bid in both exact and phrase — 78% of keyword spend on the account this was built against — and which side actually wins each one, since the tier average points the other way.