Amazon sales by geography.
You want to know where your buyers actually are — which states and cities carry the revenue, and which never order.
What the file contains.
Orders and revenue broken down by the buyer's location — state and city — rather than by product or by day. It is the only standard export that answers where your customers actually are.
Most sellers have a firm idea of their top three states and none at all about the next thirty. That gap is where the report earns its keep: cities receiving traffic but placing no orders, regions where delivery promise is long enough to lose the sale, and states carrying more revenue than their population share suggests.
It is also the report that separates a demand problem from a distribution one. A slow month spread evenly across the country is demand. A slow month concentrated in regions served by one fulfilment centre is logistics, and no amount of advertising will fix it.
Note that this module buckets states into Indian zones, so it is built for Amazon India specifically. A US export will parse and then be grouped wrongly, which is why the page says so before you upload.
What it can tell you.
- Which states and cities carry your revenue
- Where you receive traffic but almost no orders
- Whether a regional warehouse would shorten delivery promise where it matters
- Whether a slow period was national demand or regional distribution
How to export it.
- 01Login to Amazon Seller Central
- 02Navigate to Reports
- 03Click Fulfilment
- 04Select Sales
- 05Choose All Orders
- 06Under Type of Report, select All Orders
- 07Select your required Date Range
- 08Generate the report
- 09Download the TXT file
- 10Upload the TXT file here.
You end up with a TXT file.
Where reading it goes wrong.
- 01
Reading city rankings without population context
The largest cities top every seller's list. The useful signal is a city ranking far above or below what its size predicts, not the raw order.
Geography Insights (All Orders)
Zone, state, and city performance from your All Orders report — where your sales actually come from.
- State-wise Sales
- India Map Visualization
- Regional Performance
- Orders by State
The file is parsed in your browser. Report rows never reach our servers.