Harvesting keywords from your search terms.
You have converting search terms and want them promoted into their own keywords at a sensible bid, as a bulk file you can check line by line.
What the file contains.
The optimistic half of the Search Term Report, and the half most sellers skip because the wasted-spend half is more alarming. Terms discovered by automatic and broad campaigns that convert well enough to deserve deliberate bidding rather than whatever a loose match decided.
A harvest candidate is a search term with enough clicks to be credible, a conversion rate at or above the account's, and an ACOS under break-even. Promoting it into exact match gives you a bid you control, and usually a lower cost per click than the broad targeting was paying for the same query.
The step people forget is the other half of the trade: once a term is running in exact match, it should be negated in the campaign that discovered it, or the two compete against each other for the same query and you pay the higher of the two bids.
What it can tell you.
- Which discovered search terms are worth their own exact-match targeting
- What evidence supports each promotion — clicks, orders, conversion, ACOS
- Which terms to negate in the source campaign after promoting them
How to export it.
- 01Login to Amazon Seller Central
- 02Open Amazon Ads
- 03Navigate to Measurement & Reporting
- 04Click Sponsored ads reports
- 05Click Create report
- 06Under Report category, select Sponsored Products
- 07Under Report type, select Search Term Report
- 08Set the Report period and your required Date Range
- 09Click Run report
- 10Download it once it has finished running.
- 11Upload the downloaded CSV/XLSX file here.
You end up with a CSV / XLSX file.
Where reading it goes wrong.
- 01
Promoting a term without negating it in the source campaign
The auto or broad campaign keeps matching the same query. Two of your own campaigns then bid against each other and you pay more for traffic you were already winning.
- 02
Harvesting on orders alone
Three orders from ninety clicks is not a winner, it is an expensive coincidence. Conversion rate against the account average is the test, not the raw order count.
Keyword Harvesting
Harvesting from your Search Term Report: converting terms scored and walked up the Auto → Broad → Phrase → Exact ladder, priced at 80% of their own CPC, with an Amazon bulk file you approve line by line.
- Auto to Exact Ladder
- Bid at 80% of CPC
- Amazon Bulk File
The file is parsed in your browser. Report rows never reach our servers.
Reports to pull alongside it.
- Amazon Search Term ReportWinners, wasted spend, harvest opportunities, match-type splits — from your Amazon Search Term Report.
- Amazon N-Gram AnalysisBreak your search terms into 1/2/3-word fragments to find hidden converters and waste patterns.
- SP Targeting ReportEvery keyword and product target you bid on, with a call on each: raise, reduce, cut or leave. Shows the targets that took no clicks at all — the ones the Search Term Report cannot list — and where a converting target is barely reaching the top of search.